Hi I'm Penelope, with a passion for FASHION!
I was the girl cutting & sewing clothes, tie-dying old tshirts, and rumaging through op-shops for fab finds! Fast forward through school and studying Fashion & Textiles, and I entered the fast-paced Fashion industry of clothing & accessories - designing for iconic Australian brands including Oroton, Marcs, Sportscraft, and Saba!
With over 18 years of designing, travelling and living amongst the creative and inspiring world of fashion, I then found myself getting lost in the life of motherhood. I had 3 beautiful kiddies, but was feeling like a walking zombie in activewear... and missed the days of fashion and feeling myself.
SO I re-organised my wardrobe, removed items I was no longer wearing or fitted, pulled out my 'good' clothes, and TOTALLY REFRESHED my everyday style! I felt better, looked better - and never looked back!
I now use my knowledge and expertise to help women across Australia to refresh their wardrobe - to only keep what fits & feels good, to identify what's missing, and understand what works for their lifestyle, bodyshape & budget.
My goal is for women to love what they own, know how to style it, and shop with confidence!
Fashion should be fun, embrace it and enjoy it!